I am Rakhia Bass, creative professional with expertise in media production, content creation, and digital marketing. With a Master’s in Interactive Media from Elon University and a Bachelor’s in Journalism and Mass Communications from North Carolina A&T State University, she has developed a diverse skill set in video production, editing, social media marketing, and web design.

United Airlines

Media and Tech Representative

Houston, TX

Jul 2023 – Present


EXPERIENCE

  • Develop, shoot, edit, and produced photo and video content to enhance training materials for flight attendants, aligning with company goals and cultural initiatives.

  • Collaborated with the Inflight Training team to create visually engaging storytelling content, ensuring messaging consistency and high-quality production standards for internal training programs.

  • Proactively identify opportunities to enhance content delivery, ensuring the creation of compelling visuals that resonate with employees across the organization.

Spectrum News 1

Media Ingest Editor

Raleigh, NC

Sep 2021 – Jul 2023

  • Edited and produced diverse media segments (PKGs, VOs, VOSOTs) for live broadcasts, supporting both breaking news and pre-recorded content for TV distribution.

  • Managed the distribution of media for TV newscasts, ensuring timely delivery and adherence to editorial standards, including AP Style.

  • Managed audio operations for live broadcasts, breaking news, and recorded television, utilizing automated production systems to ensure seamless audio delivery and enhance the overall viewing experience.

  • Collaborated with cross-functional teams, including reporters and producers, to deliver high-quality content under tight deadlines.

  • Engaged in creative problem-solving to address technical issues during live broadcasts, ensuring seamless content delivery across multiple platforms.

  • Created and executed SEO and SEM campaigns to drive engagement, increase brand awareness, and grow online community presence.

  • Managed social media content creation, influencer campaigns, and email marketing, improving customer retention and client acquisition through innovative digital marketing strategies.

  • Produced data-driven reports and provided insights to optimize digital strategies, ensuring alignment with business objectives and enhancing customer engagement.

SoKhi Wardrobe

Social Media Specialist

Greensboro, NC

Jul 2020 – Dec 2021

The Final Move

Producer

Elon, NC

Feb 2020 – May 2020

  • Produced and edited an interactive documentary, "The Final Move", which educated viewers on the funeral industry while allowing them to engage with the content interactively.

  • Managed over 50 hours of raw footage, utilizing Adobe Premiere Pro, After Effects, and Eko Studio to create compelling video stories.

  • Designed and launched a web page to showcase the interactive documentary, effectively merging storytelling with user experience design.

  • Led a video production team in creating impactful stories that highlighted Afro-Cuban culture, traditions, and community projects.

  • Collaborated with local teams and translators to ensure culturally sensitive and accurate content for global audiences.

  • Produced and edited content that engaged international audiences and supported the educational goals of the Afro-Atenas Community Organization.

Afro-Atenas

Lead Videographer

Matanzas, Cuba

Oct 2019 – Jan 2020

Hornet Sports and Entertainment

Communications Intern

Greensboro, NC

Sep 2018 – Dec 2018

  • Supported the communications team in enhancing the Greensboro Swarm’s social media presence by developing content aligned with team messaging, which significantly boosted fan engagement and online interaction.

  • Created content and managed social media interactions across platforms (X, formally known as Twitter, YouTube, Facebook, Instagram) for games, team events, and community appearances.

  • Investigated, interviewed, and reported on state government and public policy issues, producing content that informed and engaged the North Carolina community.

  • Wrote columns, commentaries, and news pieces that analyzed key issues, influencing public opinion and contributing to the state’s policy dialogue.

NC Policy Watch

Reporting Intern

Raleigh, NC

May 2018 – Aug 2018

- Video Production

- Editing

- Storytelling

- SEM

- SEO

- UX/UI

- HTML/CSS

- Web Design

- Adobe Premiere Pro

- Adobe Illustrator

- Adobe After Effects

- Adobe Photoshop

- Final Cut Pro

- Avid Media Composer

- Dalet Galaxy

- Aspera

- Social Media

- Content Creation

- Digital Marketing

- Video Production - Editing - Storytelling - SEM - SEO - UX/UI - HTML/CSS - Web Design - Adobe Premiere Pro - Adobe Illustrator - Adobe After Effects - Adobe Photoshop - Final Cut Pro - Avid Media Composer - Dalet Galaxy - Aspera - Social Media - Content Creation - Digital Marketing