I am Rakhia Bass, creative professional with expertise in media production, content creation, and digital marketing. With a Master’s in Interactive Media from Elon University and a Bachelor’s in Journalism and Mass Communications from North Carolina A&T State University, she has developed a diverse skill set in video production, editing, social media marketing, and web design.
United Airlines
Media and Tech Representative
Houston, TX
Jul 2023 – Present
EXPERIENCE
Develop, shoot, edit, and produced photo and video content to enhance training materials for flight attendants, aligning with company goals and cultural initiatives.
Collaborated with the Inflight Training team to create visually engaging storytelling content, ensuring messaging consistency and high-quality production standards for internal training programs.
Proactively identify opportunities to enhance content delivery, ensuring the creation of compelling visuals that resonate with employees across the organization.
Spectrum News 1
Media Ingest Editor
Raleigh, NC
Sep 2021 – Jul 2023
Edited and produced diverse media segments (PKGs, VOs, VOSOTs) for live broadcasts, supporting both breaking news and pre-recorded content for TV distribution.
Managed the distribution of media for TV newscasts, ensuring timely delivery and adherence to editorial standards, including AP Style.
Managed audio operations for live broadcasts, breaking news, and recorded television, utilizing automated production systems to ensure seamless audio delivery and enhance the overall viewing experience.
Collaborated with cross-functional teams, including reporters and producers, to deliver high-quality content under tight deadlines.
Engaged in creative problem-solving to address technical issues during live broadcasts, ensuring seamless content delivery across multiple platforms.
Created and executed SEO and SEM campaigns to drive engagement, increase brand awareness, and grow online community presence.
Managed social media content creation, influencer campaigns, and email marketing, improving customer retention and client acquisition through innovative digital marketing strategies.
Produced data-driven reports and provided insights to optimize digital strategies, ensuring alignment with business objectives and enhancing customer engagement.
SoKhi Wardrobe
Social Media Specialist
Greensboro, NC
Jul 2020 – Dec 2021
The Final Move
Producer
Elon, NC
Feb 2020 – May 2020
Produced and edited an interactive documentary, "The Final Move", which educated viewers on the funeral industry while allowing them to engage with the content interactively.
Managed over 50 hours of raw footage, utilizing Adobe Premiere Pro, After Effects, and Eko Studio to create compelling video stories.
Designed and launched a web page to showcase the interactive documentary, effectively merging storytelling with user experience design.
Led a video production team in creating impactful stories that highlighted Afro-Cuban culture, traditions, and community projects.
Collaborated with local teams and translators to ensure culturally sensitive and accurate content for global audiences.
Produced and edited content that engaged international audiences and supported the educational goals of the Afro-Atenas Community Organization.
Afro-Atenas
Lead Videographer
Matanzas, Cuba
Oct 2019 – Jan 2020
Hornet Sports and Entertainment
Communications Intern
Greensboro, NC
Sep 2018 – Dec 2018
Supported the communications team in enhancing the Greensboro Swarm’s social media presence by developing content aligned with team messaging, which significantly boosted fan engagement and online interaction.
Created content and managed social media interactions across platforms (X, formally known as Twitter, YouTube, Facebook, Instagram) for games, team events, and community appearances.
Investigated, interviewed, and reported on state government and public policy issues, producing content that informed and engaged the North Carolina community.
Wrote columns, commentaries, and news pieces that analyzed key issues, influencing public opinion and contributing to the state’s policy dialogue.
NC Policy Watch
Reporting Intern
Raleigh, NC